IWA NOW PART OF PLANET ONE PRODUCTS
Sonoma Wine Accessories Acquires International Wine Accessories (IWA)
Cotati, CA January 04, 2012
Sonoma Wine Accessories announced today that it has acquired the assets of IWA (International Wine Accessories) effective January 3, 2012. Headquartered in Santa Rosa, California, IWA is a leading catalog and online seller of wine racks, wine cellar storage equipment and wine accessories.
“IWA is a great fit with our existing brands,” said Ben Argov, an owner of Sonoma Wine Accessories. “As an innovator in the wine storage industry for over 29 years, IWA has built a loyal customer base that is irreplaceable. We intend to keep IWA’s brand and build upon its leading reputation in the market for wine storage products and accessories.”
Sonoma Wine Accessories is owned by Planet One Products, Inc., whose brands includes:
- Sonoma Wine Racks and Accessories provides a wide assortment of wine cellar racks, furniture, refrigeration equipment, gifts, stemware and accessories to wine lovers around the world. In addition, the website offers buying guides, product comparisons and information about the proper storage and aging of fine wine.
- Le Cache Premium Wine Cabinets makes furniture-quality refrigerated wine cabinets for storing and aging fine wines. Le Cache wine cabinets are offered in a choice of designs and finishes, with Universal wood wine racking and super-quiet cooling systems with advanced temperature and humidity control.
- CellarPro Cooling Systems makes a complete line of advanced wine cellar refrigeration equipment for wine cellars up to 2500 cubic feet. CellarPro’s cooling systems are made in the USA and include self-contained cooling units, split refrigeration systems and ducted air handler self-contained and split cooling systems.
WHAT HAPPENS NOW:
After the acquisition, IWA will continue to be operated as an independent brand under Planet One Products, Inc., with an emphasis on commercial and wholesale accounts. “Business customers will be able to create accounts, receive wholesale pricing, submit orders and track shipments directly on our site,” said Argov.
IWA’s operations will be transitioned over the next three months to Cotati, California, where Le Cache, CellarPro and Sonoma Wine Accessories base their online, manufacturing, warehousing and back office operations. Financial terms of the transaction were not disclosed.#